Privacy Policy

Privacy Policy

Effective Date: November 24, 2025
Last Updated: November 24, 2025

1. Introduction

Cale Staton Vibrant Wear Co. (“Vibrant Wear Co.,” “we,” “us,” or “our”) operates vibrantwearco.com (the “Site”). This Privacy Policy explains how we collect, use, protect, and share information when you browse the Site, purchase products, create an account, or opt into SMS/text messaging.

By using the Site, you consent to the practices described here.

2. Information We Collect

A. Personal & Account Information

Name

Email address

Phone number

Shipping and billing addresses

Account login credentials

Order and account preferences

B. Payment & Order Information

Payment card data (processed securely by third-party payment processors)

Transaction history

Refunds, returns, and order support details

C. Device, Usage & Technical Data

IP address

Browser/device type

Operating system

Pages viewed, clicks, time on site

Heatmapping, session replay, and screen-recording data

Cookies, tracking pixels, tags, beacons

D. Marketing & Communications Data

Marketing preferences

Engagement with emails and ads

Opt-in status for SMS messages

E. SMS/Text Message Data

If you opt into SMS messages, we collect:

Mobile phone number

Opt-in date, method, and consent wording

Messages sent/received and delivery logs

3. How We Use Your Information

We use your information to:

Process orders, payments, shipping, and returns

Maintain and secure user accounts

Improve site functionality, performance, and user experience

Conduct analytics and measure trends

Send marketing communications (email, SMS, advertising) when you opt in

Perform retargeting, look-alike modeling, and audience optimization

Detect and prevent fraud or misuse

Comply with applicable laws and regulations

4. Data Sharing

We may share your information only with the following categories of third parties:

A. Service Providers

Such as:

Payment processors

Shipping/delivery partners

Customer service tools

Website hosting providers

Heatmapping, analytics, and session-recording tools

SMS/text messaging platforms

Email marketing systems

These parties receive only the information needed to perform their services.

B. Advertising & Analytics Partners

Such as Google Ads, Meta/Facebook, and other ad-tech platforms, used for:

Retargeting

Campaign optimization

Audience measurement

Look-alike modeling

Data shared with these partners may include pseudonymized identifiers, cookies, browsing behavior, and device info.

C. Legal & Safety Disclosures

We may disclose data if required to:

Comply with a legal obligation

Respond to a valid subpoena

Protect our rights, safety, or property

D. Business Transfers

In the event of a merger, acquisition, sale, or restructuring, your information may be transferred as part of that process.

5. SMS/Text Message Privacy & Compliance

We follow strict Telephone Consumer Protection Act (TCPA) standards.

Your SMS number is never shared, sold, rented, or provided to any third party for their own promotional or marketing purposes.

No loopholes. No “partners.” No “authorized marketers.” None.

Your SMS number is used only for:

Vibrant Wear Co. transactional messages

Vibrant Wear Co. promotional/marketing messages (if you opted in)

Required carrier compliance and message delivery functions

How SMS Consent Works

By opting into SMS:

You provide prior express written consent

Message frequency may vary

Message & data rates may apply

You may opt out at any time by replying STOP

After opting out:

You will receive a confirmation message

No further marketing texts will be sent

Transactional texts related to a purchase may still be sent as needed.

HELP Commands

Reply HELP for assistance or instructions.

6. Cookies & Tracking Technologies

We use cookies and similar tools to:

Authenticate you

Analyze traffic

Improve site performance

Personalize content

Run targeted advertising

You may disable cookies in your browser, though some features may not function properly.

7. Data Retention

We retain personal data only as long as needed to:

Fulfill its original purpose

Support business and legal obligations

Maintain accurate accounting and transaction records

Resolve disputes

SMS consent logs are stored as required for TCPA compliance.

8. Security Measures

We use administrative, technical, and physical safeguards to protect your data, including:

Encryption

Secure servers

Access controls

Routine security audits

No system is completely secure, but we follow industry-standard best practices.

9. Your Rights & Choices

Depending on your location, you may have the right to:

Access your personal data

Request corrections

Request deletion (subject to legal obligations)

Opt out of email marketing

Opt out of SMS marketing (reply STOP)

Manage cookie preferences

Limit targeted advertising

You can contact us to exercise these rights.

10. International Data Transfers

If you are outside the United States, your data may be transferred to and processed in the United States or other countries. By using the Site, you consent to such transfers.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the latest revision. Continued use of the Site means you accept the updated policy.

12. Contact Information

Cale Staton Vibrant Wear Co.
Email: [email protected]